Stephen Buchsbaum, President /CEO of Creative Edge Enterprises, and his design team, use Ulead PhotoImpact to create Web sites that make an impact on their client's customers. After all, as Stephen states clearly on his company Website, "a Website is the cornerstone of every company's eStrategy. It is often the first impression potential customers have about your business." Boasting such clients as Staples (www.staplescenter.com) and Dodger Talk (www.dodgertalk.com), Creative Edge Enterprises has had no problem in establishing a good impression of its own.

While Stephen's Web team employs other software for portions of the design, the team believes that PhotoImpact is an indispensable tool for creating Web graphics and other Web page components. "To be honest," states Buchsbaum,

who started Creative Edge Enterprises, Inc seven years ago, "while we still use Photoshop and Fireworks for some elements, we always use PhotoImpact."

PhotoImpact is the design software of choice for this firm for many reasons. "We like that it is quick and easy," says Buchsbaum. "Our new employees can come in and immediately use PhotoImpact because of the low learning curve and well laid out interface."

Buchsbaum marvels at how PhotoImpact handles almost any image file. He also uses PhotoImpact proprietary UFO files to create galleries for his clients. "PhotoImpact's UFO files are easier to manipulate than other image files," he adds.

PhotoImpact is object based which makes it easier to make changes to graphics without managing complex layers. Buchsbaum and his employees agree that they like the way PhotoImpact doesn't require them to create a new layer before each task.

The software's organizational tools simplify the life of the Creative Enterprises design team. As many elements go into creating a Web site, being able to quickly browse through images is a great time saver.

The Creative Enterprises team also enjoys the rich, creative tool set in PhotoImpact. "We like that the filters are built in," says Buchsbaum. "There is no need for extra plug-ins. It's also easy to make attractive 3D text with the drop shadow effects."

"Ulead PhotoImpact is easy to use, does a great job compressing images for the web, and does not hog a lot of my PC's resources," Buchsbaum asserts. "Overall, PhotoImpact is a well designed application," he concludes.

Creative Edge Enterprises, Inc has created many Web sites as well as tradeshow banners and other print media using PhotoImpact. See www.creativenet.net for a comprehensive list of their work and services.