I teach and lecture on video to a wide range of users - nearly 3,000 per year - that reach from a middle school in Wyoming to media professionals for the US Army and Air Force. Some of the folks I teach can't afford to upgrade their computers, but they still want and need to produce HD products. MSP 8 fills that niche like no other product can.

Small producers look to save money and still make top notch quality shows. As an example, we use MSP 7 to produce "Painting Wild Places" on PBS, and now with HDV cameras and the very low upgrade cost to MSP 8, we will be able it produce it in HD next year with a small capital investment.

Like us, other producers want to give the networks HD, but they have to do it on a tight budget. Producers only need to buy the software and start editing. When it comes to HDV, Smart Proxy takes care of the rest.

Smart Proxy crosses a section of work flows, too. Wedding and event folks have wanted to venture into HD, too, but they have been hesitant to embrace the technology knowing that HDV brings a heavy load on their NLE machines. MSP8’s use of proxies makes for easy transition from DV to HDV using the same machine that sets on the desk top now. Today’s wedding and event shooters can shoot in HDV, deliver in SD with the option of a future income stream in future HD delivery.

I speak quite a bit about ‘appropriate technology,’ meaning using a hammer for a hammer’s job, and a screwdriver for a screwdriver’s job. In the NLE field right now, there are hammers swatting at flies.

MSP 8 is ‘appropriate technology.’ Without buying a huge computer system to handle the HDV timeline, nor having a complex and troublesome interface to conquer, the average guy can tackle tough jobs with ease.

Add Smart Compositor – a totally new way to look at extraordinary effects, a terrific titler, and other tools that average users will understand out of the box, MSP8 is a winner.