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Exploring Small Retail Businesses
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Learning with Ulead VideoStudio™

Materials

  • Materials for teacher lesson
  • Literature from your local Chamber of Commerce or Business Bureau regarding small retail businesses in the local area
  • Internet resources as listed above or additional resources found by the teacher
  • Electronic multimedia such as Encarta™, Britannica™, or other CD-ROM's
  • Computers with Internet access
  • Classroom or school library books on the topic of study
  • Word processing program
  • Storyboard and scripting templates
  • Video Camera and associated equipment
  • Ulead VideoStudio™ 7
  • Video tapes, blank CDs or DVDs
  • DVD or CD burner
  • Presentation equipment

McREL National Content Standards Addressed

Language Arts - Writing

Language Arts - Listening and Speaking

  • Std. 7- Uses reading skills and strategies to understand and interpret a variety of informational texts
    Level III Benchmarks 2-8

Life Skills - Life Work NOTE: This is a 9th -12th grade standard that can be adapted as necessary

Economics

  • Std. 2 - Understands characteristics of different economic systems, economic institutions, and economic incentives
    Level III Benchmarks 1, 7, 9

Procedures and Approximate Times for Completion

  1. The teacher will present a lesson on small retail businesses (1-2 hours)
  2. Teacher will show students short examples of documentary videos and explain the structure and format of a documentary video. (See “Videography” internet resource listed above). (1 hour)
  3. The teacher will present a lesson on interviewing techniques, and students will practice interviewing each other in role playing situations. (See “Interviewing for Documentary” Internet resource listed above). (1-2 hours)
  4. Student teams will select a local small retail business from a list provided by the teacher and conduct research on that small retail business using Internet and electronic media, and print resources. (2-3 hours).
  5. Each team will interview on video the owner or manager of the small retail business they selected. (1 hour)
  6. Student teams will storyboard, script, edit and author a 5-10 minute video presentation for a documentary video on their small retail business. (3-4 hours)
  7. Students present their video and answer questions. (30 Minutes)

Assessment
The following links are to rubrics you may want to look at as ideas in order for you to create your own rubric that will meet your needs.

You may want to have the students write a reflection paper on their experience in this project. They should include what they knew, or assumed about that business before they started the project, and how their prior knowledge and assumptions have changed as the result of completing their project.

 
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